SETTING THE STANDARD
Shango officially became the first cannabis company in the 123-year history of auto racing to sponsor a driver and team in a major motor sports series. Shango partnered with Danny George Racing to support the team’s 2017 Formula Drift campaign, which includes high-profile competitive events and promotional appearances around the country.
Formula Drift is a fast-growing, far-reaching series that has garnered nationwide motor sports media coverage and a worldwide audience. Danny George is one of the most popular drivers in Formula Drift. Together, they showcased the Shango brand to millions of fans and potential consumers, as well as key influencers in the sports, financial and cannabis industries.
The sponsorship positioned Shango alongside other respected major consumer brands as an aggressive leader in the cannabis industry and the first national cannabis brand.