With laws changing across the country regarding the legality of marijuana and cannabis infused products, it can be difficult to fully understand all of the new laws and regulations in each state. Fortunately, the state of Colorado has put $5.7 million into a campaign to educate cannabis consumers on what to be aware of concerning recreational marijuana in the state. Find out what this new campaign hopes to inform to the people and what it could mean for the state of Oregon once recreational marijuana is legal in 2016.

Educating the masses about marijuana

Even though recreational marijuana has been legal for some time in both Washington and Colorado, neither state has made serious efforts to inform the public of the new laws and regulations regarding cannabis. The “Good to Know” campaign is the first comprehensive program intended to inform Colorado citizens about the state’s recreational marijuana law. Public health officials recently announced the campaign, which uses a blue-collar approach to preach the new legislation in the state.

Utilizing banjo music and a rhyming cowboy in radio spots, the “Good to Know” campaign offers simple messages that illustrate key aspects of the state’s policy regarding recreational marijuana. Emphasizing objects that could land people in hot water, this new campaign educates:

  • It’s illegal to purchase marijuana is under the age of 21
  • It’s illegal to use cannabis in public
  • It’s illegal to bring marijuana out of state
  • It’s illegal to share cannabis with anyone under the age of 21
  • Keep marijuana out of sight and reach from children

Potential impact for Oregon

While these suggestions may already be known by a majority of the marijuana consuming community, the campaign hopes to target teens, tourists, Latinos and women that are unaware of the new rules regarding cannabis. The “Good to Know” campaign, if effective, could be replicated in states like Oregon that have passed legislation to make recreational marijuana legal for purchase.

It is important to keep the public informed about changes to the law, especially regarding new policies for products that were not legal just months ago. If you are looking for a place to get your medical marijuana card in Portland, contact Shango today to find all the help you’ll need to get the process started.